Selling Honey Online: A Route to Increased Profits

The digital revolution has transformed the landscape of virtually every industry, and the apiculture market is no exception. Modern beekeepers are branching out of traditional selling methods and recognizing the potential of the online marketplace. Honey, an epitome of liquid gold, is no longer limited to local farmers’ markets; the sweet enterprise has found its way to e-commerce platforms. By selling honey online, you can dramatically increase the scope of your business and profits.

The Appeal of Online Marketplaces

Online marketplaces are becoming increasingly popular due to their accessibility and convenience. For producers, it means reaching customers across the globe without leaving their apiaries. For consumers, online shopping lets them access products that they wouldn’t otherwise find in a local supermarket, fostering a wholesome connection between producers and consumers.

Example: An apiary based in Vermont can easily sell its unique, high-quality honey to a customer in California without any geographic restrictions.

Jumpstarting Your Online Honey Business

Choosing the Right Platform

Selecting which platform to sell your honey on is a crucial first step. Options range from third-party platforms such as Amazon, eBay, and Etsy, to setting up your website with the help of services like Shopify or WooCommerce. Each platform has its pros and cons. For example, while Amazon has an immense customer base, the competition is also fierce.

Pricing the Liquid Gold

Price your honey appropriately to cover your costs, reflect the quality of your product, and stay competitive in the online market. Getting the pricing right is crucial as it directly impacts your profit margin. Research the average cost of honey on the platform you’ve chosen before setting your prices.

Example: If hand-harvested, raw, single-flora honey is priced at about $15-$20 per pound on Amazon, setting a substantially higher price for your product might be off-putting unless you can effectively communicate its unique selling points.

Standing Out in the Crowd

Optimal Product Presentation

In the online marketplace, customers cannot taste or smell your honey. Therefore, it’s critical to provide high-quality images and a compelling product description. Highlight what sets your honey apart, like its source, harvesting method, health benefits, or unique flavor profiles.

When promoting your honey online, consider including a visually appealing flyer showcasing your product’s key attributes, such as its origin, organic certification, or testimonials from satisfied customers.

Encouraging Customer Reviews

One thing that can give you an edge over competitors in the online marketplace is positive customer reviews. Encourage satisfied customers to leave feedback on your product listings. This will not only boost your reputation but also increase the likelihood of more sales.

Diversifying Your Honey Products: The Value-Added Route

To further increase profits, consider diversifying your offerings with value-added products like beeswax candles, pollen, propolis tincture, or honey-infused beauty products.

Example: A Vermont-based apiary, Bee Happy Vermont, expanded its business by selling beeswax candles and honey soaps, which brought more traffic and sales to its online store.


Navigating the digital marketplace might seem daunting at first, but with careful planning and execution, selling honey online can become a profitable venture that ensures your hard work reaches the mugs and hearts of honey lovers worldwide. The broadened market exposure and increased customer base that come with e-commerce may be the perfect route to take your honey business to the next level.

This post was written by guest poster, Cris. Cris is currently working in VEED.io as a Search Engine Optimisation Specialist. He is a tech enthusiast who loves capturing photos and videos. He loves technology and can do video editing, programming, QA system testing, and writing.